Your website is the basis of your company’s entire marketing strategy. It’s where new customers will come to learn more about your business, browse new products and services, and even make their purchases. If you’re starting a business, putting together a website should be one of your first steps. There are many tools and services available that make it easy to put your site together, even if you’re not particularly tech-savvy. Here’s what you need to get started.
The first step to designing your website is choosing a domain name. Ideally, your domain name should be simple and logical, so that people looking for your business can find you quickly. First, you’ll need to find a domain register to check and see if your desired domain is available. Once you find an available option you like, you can purchase it and complete the registration. If your desired domain name is taken, you may be able to buy it, but it can be financially costly.
Hosting Service and Templates
Next, you’ll need to find a hosting service for your site. There are many website building tools that will help you find a domain name, host your site, and provide you with templates, all in one place. Some of these tools include WordPress, Squarespace, and Wix. This is when you will choose a basic layout for your site, which you can always adjust later on. You can also add extra tools like contact forms, e-commerce functionality, and more.
Your website needs to be informative, so you’ll need to put together pages about your business and your products. You should also set up a blog with posts that are relevant to your business. If you’re a strong writer yourself, you can develop your copy on your own – just make sure to have someone proofread it! You can also opt to hire a freelance writer or marketing agency to put together the copy for you.
Photos and Graphics
Today’s consumers love things that are aesthetically pleasing and really grab your attention. Having nice photos and graphics is one of the best ways to make your site more appealing. Luckily, the high quality of cell phone cameras means you don’t need to be a professional photographer to capture great photos. You can also ask friends and family if they know of any photographers looking to build their portfolio for a reasonable fee. You may also want to look for a freelance graphic designer to put together a logo or other graphics for your site. Platforms like 99Designs allow you to find one online quickly and easily.
Your website should have firewalls and other security measures in place to keep your data safe. Many hosting services have security features already built in. However, if you want more advanced security features, it’s worth looking into add-on firewalls and other products to keep your information safe. This is particularly important if your work often deals with sensitive information, like law or medicine.