As a hearing health business, your main priority is providing the best possible care for your patients. However, if you don’t market your business effectively, you won’t be able to find new clients in the first place. Setting aside some time every week to focus on marketing is one of the best ways to ensure you consistently have new clients coming in, and to keep old clients coming back. Here are some marketing trends that you can use to draw new customers to your hearing health practice.
Bring your content to life with video
Although producing a video marketing campaign is a little more time-intensive than other forms of advertising, it’s worth the investment. Video gives your audience an in-depth look at the services you provide, and it leads to much better engagement than other forms of marketing. There are so many ways you can go about producing video content, whether it’s creating a short ad, posting informative vlogs to your own YouTube channel, or livestreaming on Instagram or Facebook.
Encourage positive reviews
An increasing number of people are turning to online reviews to find new healthcare professionals when they need them. This presents a great opportunity for you as a practice. When a patient has a positive experience, be sure to encourage them to leave a review on platforms like Yelp or Google. You should also make sure your company has a profile on audiology review sites, like Hearing Health and Hearing Tracker. If there are any negative reviews out there about your practice, take the opportunity to respond with good customer focus. You can also hire a reputation management professional to help you if you aren’t totally sure how to tackle the problem.
Use SEO techniques to reach patients in your location
For your marketing strategies to work, it’s crucial that they reach people in your area who can actually take advantage of the services you are offering. Google and other search engines now offer several tools and techniques you can use to target your content toward a specific location. Using long-tail SEO keywords (longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase than a topical search such as for ‘hearing aids’) with your location in them is always a good start, but you can also target your PPC and social media ads to users in a specific location. You should also make sure to geotag your social media posts on Instagram so that they’ll show up in local searches.
Establish your authority with informative blog posts
If your website doesn’t already have a blog, now is the perfect time to start one. A blog is a great place to answer frequently asked questions in-depth, and to promote the services and technology you use in your practice. This is an easy way to establish yourself as an authority in the industry and demonstrate your expertise. You can easily promote your blog posts by sharing them on your social media pages. In addition to writing blog posts for your own website, you may want to consider guest posting on other medical sites to reach a bigger audience.