As an audiology practice, it’s not enough just to provide great service. You also need to have an effective marketing strategy to draw in new patients and keep old ones coming back. Without a marketing strategy that sets your practice apart, patients will quickly start to turn somewhere else for their audiology and hearing health needs.
There are a few key factors when it comes to developing a strategic marketing plan that will make your practice stand out. Here’s what to keep in mind when developing a comprehensive marketing plan.
SEO is short for search engine optimization, and it is the first step that every hearing health practice should consider when putting together their marketing plans. This is the process of putting together a website and content that will increase your practices’ online visibility. There are many different SEO strategies you can use, but some of the most common include placing keywords in your site’s copy and adding backlinks to your pages. Partnering with a marketing solutions provider, like Your Hearing Network, to get you started with online marketing can make a big difference when it comes to the success of your practice. Since many people use Google or other search engines as their main tool to find a new doctor or hearing health care provider, this is key for your audiology practice.
A social media presence is also very important for developing an effective marketing program. Social media gives potential patients an easy way to communicate with you and ask questions, and you can easily direct them to your website to learn more about your audiology services. A Facebook presence is absolutely key, and it’s also important to have your business listed on Google and Google My Business. Additionally, you may want to use Twitter, Instagram, or LinkedIn to further promote your practice, depending on your audience and location. If you have a blog, social media is an easy way to direct traffic to your blog. This is a great strategy to establish yourself as an expert in your field.
Many people overlook mail as a marketing strategy, erroneously thinking it’s outdated. However, direct mail postcards are actually very effective for medical practices like audiologists. Direct mail is an easy way to increase your brand awareness and target local patients. Even if your direct mail recipients do not need audiology services now, they will be much more likely to remember your practice later on if they do. You can have fun with the design of your direct mailers – don’t be afraid to get creative and show off the things that make your practice special.
Another resource that many potential patients turn to when searching for a doctor is review sites like Yelp. Patients love these sites because they trust what previous customers have to say. Managing your reviews on sites like these is an effective way to build up a good reputation and draw in new patients. When patients have had a good experience with your practice, ask them if they would be willing to leave feedback on these sites. You should also get in the habit of responding to your Yelp reviews, both good and bad. This indicates to potential patients that you care about their satisfaction and are willing to take steps to fix any problems that may arise.
Getting involved in the community is a great way to boost your business’ local presence and draw in new patients. There are many ways you can do this, but a fun and easy option is to be a part of a larger community event as a sponsor. Through events like these, you can also offer promotions for new customers. This will have a very positive effect on your overall brand image.
As an audiology practice owner, you should never neglect your online marketing initiatives. You’ll need to show off what makes your practice unique in order to gain new patients and retain existing ones. If you’re struggling with marketing, don’t be afraid to hire an audiology marketing services firm for some help. This is an investment that will give you great returns when they bring in new business.
Empower: Presented by Your Hearing Network
If you’re looking for new ideas on generating new patients for your practice, pre-register for Empower, the inaugural audiology conference focused on clinical, technology and business development solutions and strategies. Sign up here to reserve your spot today.