Featured Session – Live Stream & On Demand

Care Tactics: Why Motivation is Key to Change

Feeling the pressure of selling? Feel like your patients don’t want to change? In this session we explore how you can motivate your patients to take the next step to treat their hearing loss without ultimatums or extremes. Change doesn’t have to be scary—for you or the patient! You will walk away from this session with a new perspective and clear motivational strategies that will help you build caring patient relationships for years to come.

On Demand Session

Do-It-Yourself Online Reputation Check-Up for Hearing Clinics

Do-It-Yourself Online Reputation Check-Up for Hearing Clinics. Because more consumers are researching their healthcare options online before selecting a provider, your online reputation matters more now than ever. It doesn’t have to be difficult or expensive to monitor and improve your online reputation. This session will teach you real-world skills you can apply yourself today to assess your clinic’s current online reputation, manage it and improve it. You’ll learn what key areas you should be checking on to keep tabs on your reputation, and easy ways to put that process into your routines. You’ll also learn what trust signals you should be using that mean the most to consumers. .

On Demand Session

Essentials of Forensic Audiology

Forensic audiology is the process of working with attorneys to arrive at a just settlement for their clients with injuries involving hearing loss, tinnitus, vestibular, audiology malpractice, noise exposure, Americans with Disabilities Act issues and other audiological legal concerns. The discussion will include the experiential and legal basics required to work within the criminal and civil legal system as an expert witness, either working for the plaintiff or the defense side of the questions in either civil or criminal cases. Performance as an expert witness requires a basic understanding of attorney expectations and the Daubert rule, that governs expert testimony as well as the stages of legal cases. Since 97% of the cases are settled by the parties involved rather than going to the expense of trials, report writing becomes an important part of process. A general format for these reports is also included the discussion. Interesting cases will presented..

On Demand Session

Generate More Patients from Your Own Database

In the hearing healthcare world, people often seek out the mode of marketing that would provide the immediate solution for all their patient acquisition needs. In 2021, the cost of acquiring new patients is rising. Truly understanding what provides a strong return of investment requires a mindset change. The answer is proper utilization of the patient databases created over many years through hard work, investment, and trust. This change of mindset and technique will allow businesses to succeed and increase profitability amongst the changes to our market.

On Demand Session

Implementing Cognitive Screening in an Audiology Practice

As of 2020 less than 20% of private practice audiologists report screening for cognition. Given the growing body of evidence showing the increased incidence of cognitive decline associated with untreated hearing loss attendees will leave with three main takeaways.. An understanding of why audiologists have avoided it.. An understanding of why audiologists should be screening cognition.. A detailed plan of how to implement and the business case for doing so.. Implementing cognitive screening and ear to brain counseling is patient centered, audiology centric and good for business..

On Demand Session

Increasing Hearing Care Awareness and Treatment for At-Risk Populations in Your Local Community

The average person waits 7 years before getting help with their hearing loss. Worse, less than one in three of people who could benefit from hearing aids actually gets them. The undertreatment of hearing loss is a national health issue leading not only to an increase in cognitive decline, depression, anxiety, and increased falls…but also to an increase in healthcare costs by as much as 40%. . Join Kevin St.Clergy, one of the top Audiology marketing speakers in the world to talk about how to increase hearing health awareness and the incidence of hearing tests in your local community. We’ll review untreated hearing loss as a public health concern, local risk factors, and how to identify and better serve high-risk populations. We’ll also review the best practices for encouraging people to get their hearing tested. . .

On Demand Session

Revolutionizing the Patient Experience Through Video Marketing Consult YHN

It’s no secret that videos have become the most popular choice for content consumption today. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. As of 2021, an average person is predicted to spend 100 minutes per day watching online videos. This makes video content an irreplaceable part of any businesses’ strategy. The use of videos improves outcomes by delivering the right information, at the right time, from the right source.​ This session will introduce Vidscrips. Vidscrip is revolutionizing patient engagement with a simple, web-based platform that records providers’ own answers to frequently asked questions and shares them with patients through channels they already use, like the practice web page, or links sent directly to the patient’s phones.

On Demand Session

Succeeding During Industry Disruption

The hearing industry is in transition again. Wait, maybe it is always in transition! The path for a patient to purchase is more complex than ever with the surge of hearing healthcare benefit programs, increase in digital competition, big box drawing in patients, provider scarcity, and OTC hearing aids entering the market. So how do we stay focused and keep in control? We must adapt to new ways of working. Define your company brand, build partnerships, become a visionary for your business and create the strategy to execute it.

On Demand Session

The Importance of Ethical Selling in Hearing Aid Business Development

Many in the hearing dispensing industry apply product or brand selling methods rather than putting the focus on individual patient’s needs in improving their quality of life. This often ends in a dissatisfying situation for the patients, and spouse or family member. The needs of a patient are not only to amplify sound but, even more important, to help the patient and his/her spouse to an improved quality of life. Therefore a non-manipulative Ethical Selling Approach is crucial.

On Demand Session

The New Patient Journey: How Audiology & Hearing Aids Have Changed Post-Pandemic and NEW BEST Practices

Abstract. According to Epic Health Research Network, health screenings were down as much as 67% last year due to fear over COVID, even for urgent health issues such as cancer screenings. For Audiologists, who treat the most vulnerable populations, this meant a significant drop in appointments and revenue. The last year has seen a radical transition in healthcare, not just in safety protocols, but also in what patients expect from Audiologists. . Join Kevin St.Clergy, one of the top Audiology marketing experts in the world to hear how the patient journey and digital marketing has changed in the last few years. He’ll cover the 4 most common reasons practices are struggling now, why most traditional marketing fails, and what patients are really looking for. Plus, he’ll explain 3 ways to attract more patients and to leverage those tactics to have their best year ever last year, in spite of the pandemic..

On Demand Session

Using Data Driven Insights to Lead your Practice

Making decisions about your practice should not be done by “feel”, but rather through data driven insights. Establishing “what good looks like” for your practice, and how you and your team are performing against those metrics, is essential to your success. We’ll take you through a step-by-step process, breaking down the key elements of business leadership and showing you how to become the insightful, inspirational, and successful leader that your practice deserves.

On Demand Session

Workers’ Compensation Patients: Identifying Candidates and Solving the Payment Puzzle

Workers’ compensation hearing loss claims can be complicated and confusing. Determining whether a patient’s hearing loss should be classified as work-related is often intimidating, requiring a thorough understanding of OSHA regulations. The process of obtaining authorization for treatment, including hearing aid fittings, often becomes convoluted quickly as multiple government and private organizations are involved. Receiving authorization and being paid for these services within a reasonable timeframe, especially at the rate expected, is rare. This session will attempt to explain and unwind the details of administering a workers’ compensation hearing aid claim from start to finish, as well as offer solutions on navigating this process more effectively.

On Demand Session

The Patient Experience: It’s All About You

Do you believe the patient comes first? Do you believe that without patients there is no practice? Good. So do we. We know the typical patient waits many years before taking action, and with this type of patient, even the smallest of obstacles can derail the path to getting the care they need and deserve. This session examines the seven phases of the patient journey, the inherent obstacles, and what you can do to overcome them. After all, it’s all about you.

On Demand Session

Convenience Rules: Why Remote Care is a Must-Have

Research shows that 74% of patients in the United States would use telehealth services. Do you offer remote care at your practice? Today’s patient has been trained by other industries to expect more when it comes to their experience with you. Convenience rules the landscape and remote care is rapidly going from a nice-to-have feature to a must-have capability. Not only is it a great marketing tool, it also makes your practice more efficient and cost-effective. This session will explore the benefits of remote care for both you and for your patients.

Featured Session – Live Stream & On Demand

Getting sound to the brain… through the wrist

What would the world be like if we could expand our senses beyond the capacities that we come to the table with? Can we feed sensory signals into the brain through atypical sensory pathways? In this talk, we’ll demonstrate how hearing loss and tinnitus can be addressed by turning auditory information into a series of vibrating patterns on the skin. This is done via the Neosensory Buzz, a small wristband with vibratory motors in the band. Using this approach of sensory substitution, we can translate and feed almost any kind of data through the skin – thus expanding the human sensory experience..

On Demand Session

Automated Audiometry for the Modern Practice

A review of the methods, research, and validation of the use of GSI AMTAS, and review new features included with version 1.4. Using automated audiometry to obtain basic diagnostic air, bone, and speech audiometry has been validated as an effective way to manage audiologists’ patient schedules. In order to utilize this method effectively, it is important hearing healthcare professionals have confidence in interpretation of these results to determine the next most appropriate steps for their patients.

On Demand Session

Improving Patient Satisfaction Through Proactive Hearing Instrument Care

As access to hearing instruments continues to increase, there is a new awareness of quality and features available in the market. These robust features allow patients to use hearing instruments in a multitude of environments they’ve never even considered in the past; including outside and working out whiling streaming their favorite songs. However, hearing instrument care remains largely unchanged over the past 30 years. Simply vacuuming, brushing, and wiping away debris is no longer going to keep a product from failing. Superficial drying of sensitive electronic components with high heat continue to allow devices to fail and allow patients to believe an OTC is a viable option. This presentation will address the current state of hearing instrument care, the patient experience benefit of improved moisture care using Redux, and the practice revenue benefit of improved proactive moisture care.

On Demand Session

Interventions for Adults with Subclinical Hearing Loss: Growing Your Practice with Hybrid Devices

Historically, adults with normal hearing thresholds have not been candidates for traditional hearing devices, even though a sizeable number of individuals in this group self-report communication difficulties. This course will review the emerging research that shows the linkage between subclinical hearing loss and other conditions such as cognitive decline and depressive symptoms. Additionally, the course will review emerging intervention strategies that hearing care professionals can recommend for this group, including the Signia Active product line.

On Demand Session

Oticon Medical’s Implantable Solutions

This course is designed to provide participants with information on Oticon Medical Implantable Solutions. Specifically, participants will learn the features, benefits, and candidacy requirements for a cochlear implant system and a bone anchored hearing system.

On Demand Session

TeleAudiology: Increasing Opportunities in Multi-Office Practices

The term “TeleAudiology” includes many forms of telehealth methods such as basic programming and counseling services through remote applications for home care, and full-service best practices in a brick-and-mortar facility. This presentation focuses on the full service TeleAudiology method and the benefits of implementation in multi-office practices. Discussion will include the status of full service TeleAudiology laws and rules for reimbursement, how to utilize full service TeleAudiology as an effective solution to today’s multi-practice challenges such as staffing and inter-office travel times, patient experiences and satisfaction outcomes, clinic implementation requirements, and set-up recommendations.

On Demand Session

Tele-hearing equipment options for the modern practice

Amazing technological advancements in hearing healthcare have made it possible to treat patients in ways like never before. Tele-audiology is a service deliver model that leverages the latest and greatest in telecommunication and audiometric technologies to allow people to remotely access audiologists.

In this presentation, we will explore the different types of audiology, the applications they make the most sense for, and the equipment best suited for each. We will also discuss personnel needs for a successful tele-audiology program and how to train your team for success. Additionally, we will explain the many ways in which you can benefit from adding tele-audiology to your practice.

Featured Session – Live Stream & On Demand

Is your practice positioned to deliver on a standard of excellence?

With OTC on the horizon, it is even more imperative to have a differentiation strategy for your practice. Applying best practices isn’t just what occurs in the patient appointment, it starts at the beginning with the branding and team culture you create and how you position yourself in the industry and the community.

On Demand Session

Cognition, Cognitive Screenings and Audiology

In clinical audiology, the most common complaint from people with sensorineural hearing loss (SNHL) and from people with listening disorders, and for many people with dementia and cognitive decline, is the inability to understand speech in noise. There are some 38 million people with hearing loss demonstrated on audiograms in the USA. However, there are an additional 26 million people (USA) with hearing difficulty and speech in noise difficulty. The challenge for hearing care professionals is determining which patient’s hearing difficulty and/or speech in noise problem originates with their hearing loss, their listening ability, or perhaps their cognitive status. Unfortunately, there are no “silos” in communication disorders, patients can and often do, have hearing, listening and cognitive problems simultaneously. As we progress professionally, and as society ages, it becomes increasingly important to be able to identify the origin and nature of the problem, prior to attempting to solve the problem!.

On Demand Session

Automated Audiometry for the Modern Practice

This presentation will review the methods, research, and validation of the use of GSI AMTAS, and review new features included with version 1.4. Using automated audiometry to obtain basic diagnostic air, bone, and speech audiometry has been validated as an effective way to manage audiologists’ patient schedules. In order to utilize this method effectively, it is important for hearing healthcare professionals to have confidence in interpretation of these results to determine the next most appropriate steps for their patients..

On Demand Session

Improving patient outcomes through person-centered care: An introduction to Inspired by Ida

Evidence shows that supporting patients to be actively involved in their own care not only improves outcomes – it can also yield efficiency savings through more personalized treatment plans. This approach of actively involving patients in their own treatment is often referred to as person-centered care (PCC). Over the past decade, the acknowledgement of PCC has been steadily growing and it is increasingly integrated in standards and guidelines e.g., by the National Academy of Medicine and the International Organization for Standardization. However, the process of implementing PCC is still slow in places – and many hearing care professionals lack dedicated training in the area. This webinar outlines the fundamental principles of PCC and presents some of the key benefits. It introduces attendees to Inspired by Ida – a program established to help hearing care professionals implement PCC in their everyday practice, and includes concrete examples shared by existing Inspired by Ida members.

On Demand Session

Infection Control in The Hearing Healthcare practice

Infection Control in the Hearing Healthcare Practice presents an overview of the infection control processes as it pertains to hearing healthcare. Topics include: The Chain of Infection, Infection and Disease, the Immune System, common Diseases encountered in Hearing Healthcare, Safety Procedures, Sample Protocols, Categorization of Staff Members and Equipment, Staff Inoculations, and Guidelines for dealing with contagious respiratory pathogens..

On Demand Session

Preventing Medical Errors in Audiology

Medical errors are a continuing concern for healthcare providers, including audiologists. This 2 hour presentation will identify common clinical errors in audiology practices and review steps to minimize adverse outcomes.

On Demand Session

Risky Business: Ethical Dilemmas in Hearing Care

Presents important concepts in ethical decision making for audiology and hearing aid dispensing practices. The instructor will facilitate a discussion with panelists regarding several common dilemmas that hearing providers face in a clinical practice, some of which may have legal implications. Participants will become familiar with identifying and evaluating ethical applications as well as a framework for approaching issues and dilemmas in hearing care.

On Demand Session

The Importance of Hearing Aid Verification/Real Ear

Real ear measures (REM) are an important tool for successful use of amplification. Verification plays a critical role to ensure that audibility is maintained. REM is advocated as part of Best Practice.  The question of Who, What, Where and When of real ear is the format for this course. Issues concerning real-ear measures are reviewed and include the interaction between test signal and signal processing, verification of the hearing aid fitting, speech mapping, impact of open fittings, REM Autofit features and how to troubleshoot with REM.